Architectural Photojournalism – What’s it all about?



What is Architectural Photojournalism?

It is an exclusive style of photography that I have cultivated over 20 years in the industry. 

In a nutshell, it is a moment with a personal connection to an environment. 

With so many different types of media these days, many clients are looking for a bigger picture. Companies that use our images stand out from the crowd. 




In the world of commercial photography, the goal in advertising is to use photographs and videos to sell not only products – but experiences, lifestyles, and concepts. Regardless of the location, onsite, in the field, or on a convention floor, what makes the images of the items interesting, is the story. When my team and I document an experience, we tell the stories of how people interact with their surroundings at special events. The art of telling these stories through imagery is what we call Architectural Photojournalism.  



When Descanso Gardens, invited us back to capture the magic of their second annual interactive, nighttime experience, Enchanted: Forest of Light, the beauty of the exhibit space was a given. Capturing the magic, reflected in the joy of the guests (not models) engaging with the environment is one of my main goals in Architectural Photojournalism. 



Another goal of Architectural Photojournalism is telling a story in a new shape.


Honda was giving away free lunches on college campuses. Students were invited to check out the newest models, text the codes found next to their favorite features, and through this engagement, they received a free lunch to enjoy. It was a fun day and an exciting way to introduce the Civic’s new interactive technologies and personalization features.


A picture is worth a thousand words and in commercial photography every one of those words matter.

What is the story you want to tell?



Conventions can seem so, well, conventional. Our goal is to find the unexpected, extraordinary characters, intense interactions, and meaningful moments all within the artfully constructed infrastructure of the convention and event floor.


Sometimes that means looking at things from a new angle. 



 The architectural space at E3 in Los Angles for Nintendo, Produced by Ralph Miller, illuminated by the creative talents at Lightswitch and 4 Wall Systems & Design gives meaningful illustration and framework to the exhibits. As people interact with the imaginative spaces, they are brought into the magical world of Nintendo. This photograph’s unique perspective highlights how the people interact inside the space and presents its own special kind of “behind the scenes” magic.


Sometimes the magic is in the moments that become personal connections.




When IBM hosts a conference, it’s an event to remember.  After gathering the best and the brightest to discuss the latest in technical business innovations, the participants have front row seats to engage with some of the biggest names in entertainment. When you see this piece of Architectural Photojournalism, the story is clearly told and you feel like you are there. 


Other examples of Architectural Photojournalism, may serve to whet the appetite and draw you in…




Everything about this picture is big. It was a big day for an important cause, part of an arduous journey of that led to sweeping victims rights reform in California, and then across the nation. Capturing the feeling of the people campaigning for Marsy’s Law was an emotional two-year journey into Architectural Photojournalism for me and for Granbery Studios.


Architectural Photojournalism tells the story of a place and what people do in that place with the incredible things they find there.


2 Replies to “Architectural Photojournalism – What’s it all about?”

  1. Dear Architectural Photojournalism person/persons,

    I read your pitch about aligning yourself with architecture, architectural things and because one of my biggest clients is an architectural firm, I was intrigued.
    Full honesty here though, I didn’t get it? I know a LOT about architecture and its vibe and approach, the discipline, the people, the process…other than you acknowledging that “space” is a part of the photograph, which it always is, what is the actual relationship to architecture?

    1. Hello Mick,

      Thanks for your comment. My main focus on the blog was about shooting items inside spaces that are of architecture. My approach/style is to use the guides of architecture and then fill them with elements that transpire within them vs. “architecture” on its own. Architecture has a language of its own. Amazing architecture is just that. Let’s take a building with dynamic architecture, by design, it has its own plan, a form, and a function. People respond to that form, design, and purpose. In return, I capture how people move and respond to that. This blog was not very heavy on the architecture side of things and could have been more solid on the architecture side of things, but I went with images that I felt had a human side. In most cases of the samples I provided on the blog, they were primarily about an event or a moment in time vs. architecture. If the client had been a site, building, home or office the images would be very different as the architecture would need to be the star.

      Thanks, Jeff

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